Yesterday, I posted a business profile on Clean Green Solutions, and today I’m following up with a free site analysis. If you would like a free site analysis for your business or website, please send me an email from the contact page.
Domain name:
The domain name http://www.workinagreenspace.com is relevant to the company’s products and services.
Also, http://www.livinginagreenspace.com is displaying the same content in a frame. Instead, this should be a permanent redirect to http://www.workinagreenspace.com
Site design:
This is a sharp looking design and from a visual standpoint it’s great. However, from a usability standpoint some changes need to be made.
1) The site should have a footer. Currently it ends abruptly and there’s no margin at the end of the page.
2) The site navigation should be changed a bit. There is an great set of graphics on the “closing the circle” page, that are hidden unless the visitor comes through on the front page.
3) Offer an alternative to the PDF files for information on your products. I would suggest making the the text below the product photos, link to a html page where this content can be read. Below that text you can offer the file for download via PDF.
Meta tags
Some pages are missing Meta Tags. Also, the same set of Meta Tags are being used throughout the site, these should be customized to the individual pages.
Content:
The site could use more content related to the individual green cleaning products, and also regarding green cleaning in general.
I would add a case study and/or green cleaning news page where relevant and fresh content can be added on a regular basis.
URL Structure:
The URLs are relevant and descriptive of the pages and content.
Sitemap
The site should have a sitemap to make it easier for search engines to crawl your site.
Google Analytics
Google Analytics should be installed. Analytics will be used to track your keywords, the source of your inbound traffic, and help you to calculate your ROI should you choose to utilize pay per click marketing.
Also, Google Analytics will help to track which keywords you are NOT receiving traffic for.
Link building
Right now this site is in need of plenty of relevant inbound links. The only way it is being found is through the search engines or via word of mouth.
Directory Submissions
The site should be submitted to various relevant directories.
Tags: Boston, Green Cleaning, Site analysis
