Now this is a viral video. A great song that gets stuck in your head, Danny MacAskill doing things with a bicycle you couldn’t imagine possible, and a brand name (Inspired) that’s memorable.
Archive for the ‘Small Business’ Category
At least once a week, I like to profile a business and it’s website here on Boston CS (regardless of whether or not I have a working relationship with them). This week, the profile is on a Boston Green cleaning supply company.
Company name: Clean Green Solutions, LLC
Your name: Bill Scherer
Company location: 8 Mitchell St. South Boston, MA
Years in business: 1
Number of Employees: 2
Clean Green Solutions specializes in ONLY green commercial cleaning products. The Rochester Midland Corporation, established in 1888 introduced their first line of cleaning products in 1986. The award winning Enviro Care bio-based products are Green Seal and EcoLogo certified and are dispensed via a traditional chemical dispensing unit for just pennies per quart. If you’re looking for a green alternative to a traditional cleaning product, we have it!
What was the inspiration for starting this business? Did you start it to solve a problem? Was it something you had always wanted to do? What made you finally pull the trigger to bring the company from a dream to a reality?
The Green Wave. CGS creates a solution for business’ looking for all green cleaning products.
What is the biggest obstacle that you have faced so far? How have you overcome this obstacle, or is it something that you still struggle with?
Why should people buy your product(s) over the competition?
Our products are Truly Green, meaning they are green seal and eco logo certified and surpass the EPA’s criteria for green cleaning products. The products cost less than traditional products and in most cases, work better.
What is your best selling green cleaning product?
All of the products do very well. I would have to say the Proxi Spray and Walk Away carpet spotter.
Who is your typical customer?
My typical customers are hotels, property management companies and maid companies.
Clean Green Solutions is in a very hot niche right now. As he mentioned, Bill’s biggest problem is a lack of new customers coming in through the Internet. Check back tomorrow when I publish my analysis of Clean Green Solutions’ website.
Would you like to have your business featured?
If you would like to have your business and/or web site profiled on the Boston CS blog, visit our contact page and drop me an email.
Many people today assimilate the term blogging with some unemployed guy in his mid-twenties, sitting in his parents basement typing away on his laptop. Do yourself a favor and get this thought out of your head immediately.
Blogging is one of the more powerful Internet tools available for both small and large businesses. It’s also one of the cheapest forms of marketing you can utilize after word of mouth.
So if you haven’t already started a blog for your business, here are four reasons why should you should start today.
1) SEO – Blogging is an easy way to efficiently add fresh content to your site. As you build up this content, it will be indexed in the search engines, and your organic traffic will grow.
2) Content flow – Blogging allows you to add content to your site in a random order via posts. This makes it much easier for you to discuss a variety of topics without feeling like it’s off topic for the page.
3) It gives people a reason to go to your site – If you build it they will come. By “it”, I mean valuable and interesting content. If people keep coming back for your content, they’re more likely to become your customer.
4) Get free market research – Thinking about implementing a change to your business, but not sure how it will be received? Just ask your business blog readers for feedback and suggestions. Who knows what improvements might develop just by asking “what do you think?”
Today’s featured business is Gifted, based out of Boston, MA. I happened to find them on Twitter, so you can add this to your list of reasons to use Twitter.
If you are interested in having your business or site profiled here, please visit the contact page and send me an email.
So, let’s get right to my interview with co-owner Marie Corcoran…