Looking to increase traffic to your business website? Before you hire someone to do it for you, just follow these ten free tips I have put together for you in a whitepaper. That’s right, it costs nothing to download it and you can distribute it to as many people as you like.

If you have any questions regarding any of the tips please email me.

10 Free Ways to Increase Traffic to Your Business Website

Yesterday, I posted a business profile on Clean Green Solutions, and today I’m following up with a free site analysis. If you would like a free site analysis for your business or website, please send me an email from the contact page.

Domain name:

The domain name http://www.workinagreenspace.com is relevant to the company’s products and services.

Also, http://www.livinginagreenspace.com is displaying the same content in a frame. Instead, this should be a permanent redirect to http://www.workinagreenspace.com

Site design:

This is a sharp looking design and from a visual standpoint it’s great. However, from a usability standpoint some changes need to be made.

1) The site should have a footer. Currently it ends abruptly and there’s no margin at the end of the page.

2) The site navigation should be changed a bit. There is an great set of graphics on the “closing the circle” page, that are hidden unless the visitor comes through on the front page.

3) Offer an alternative to the PDF files for information on your products. I would suggest making the the text below the product photos, link to a html page where this content can be read. Below that text you can offer the file for download via PDF.

Meta tags

Some pages are missing Meta Tags. Also, the same set of Meta Tags are being used throughout the site, these should be customized to the individual pages.

Content:

The site could use more content related to the individual green cleaning products, and also regarding green cleaning in general.
I would add a case study and/or green cleaning news page where relevant and fresh content can be added on a regular basis.

URL Structure:

The URLs are relevant and descriptive of the pages and content.

Sitemap

The site should have a sitemap to make it easier for search engines to crawl your site.

Google Analytics

Google Analytics should be installed. Analytics will be used to track your keywords, the source of your inbound traffic, and help you to calculate your ROI should you choose to utilize pay per click marketing.

Also, Google Analytics will help to track which keywords you are NOT receiving traffic for.

Link building

Right now this site is in need of plenty of relevant inbound links. The only way it is being found is through the search engines or via word of mouth.

Directory Submissions

The site should be submitted to various relevant directories.

At least once a week, I like to profile a business and it’s website here on Boston CS (regardless of whether or not I have a working relationship with them). This week, the profile is on a Boston Green cleaning supply company.

Company name: Clean Green Solutions, LLC

Your name: Bill Scherer

Company location: 8 Mitchell St. South Boston, MA

Years in business: 1

Number of Employees: 2

Company description:

Clean Green Solutions specializes in ONLY green commercial cleaning products. The Rochester Midland Corporation, established in 1888 introduced their first line of cleaning products in 1986. The award winning Enviro Care bio-based products are Green Seal and EcoLogo certified and are dispensed via a traditional chemical dispensing unit for just pennies per quart. If you’re looking for a green alternative to a traditional cleaning product, we have it!

What was the inspiration for starting this business? Did you start it to solve a problem? Was it something you had always wanted to do? What made you finally pull the trigger to bring the company from a dream to a reality?

The Green Wave. CGS creates a solution for business’ looking for all green cleaning products.

What is the biggest obstacle that you have faced so far? How have you overcome this obstacle, or is it something that you still struggle with?

Internet clients

Why should people buy your product(s) over the competition?

Our products are Truly Green, meaning they are green seal and eco logo certified and surpass the EPA’s criteria for green cleaning products. The products cost less than traditional products and in most cases, work better.

What is your best selling green cleaning product?

All of the products do very well. I would have to say the Proxi Spray and Walk Away carpet spotter.

Who is your typical customer?

My typical customers are hotels, property management companies and maid companies.

Feedback

Clean Green Solutions is in a very hot niche right now. As he mentioned, Bill’s biggest problem is a lack of new customers coming in through the Internet. Check back tomorrow when I publish my analysis of Clean Green Solutions’ website.

Would you like to have your business featured?

If you would like to have your business and/or web site profiled on the Boston CS blog, visit our contact page and drop me an email.

It was bound to happen sooner or later. Oprah Winfrey is now on Twitter, and you can follow her at what else but @Oprah.

She currently has zero updates, doesn’t follow anyone, and already she has 23,939 followers. Many of which probably came from this status update by Ashton Kutcher.

Over the past four months, Twitter has experienced explosive growth, and the fact that Oprah could become a prominent figure on the site will only help to continue that hockey stick like trend. Should Oprah decide to actively participate in the Twitter community, so will every housewife in America. But still, the one question that will remain is how the hell will Twitter make money with all of these users?

Oh, and if you have done so already…follow me on Twitter.