Search Engine Optimization (SEO)
Search engine optimization (SEO) is a very cost effective way to grow your business. By focusing on keywords specific to your business, you can not only increase traffic to your site but more importantly increase the quality of the traffic to your site. Think of it this way: would you rather have 5,000 people visit your company’s site and gain only one new customer, or would you rather have 100 people visit your site and gain ten new customers?
Local search engine optimization
If you are not a national brand, local search engine optimization is an area where your business is likely to make a big splash. As an example, you can look at local Boston house cleaning service, Maids Express.
Rather than focusing on highly competitive keywords such as “maid service” and “house cleaning”, we focused on localized keywords for the Boston market. The result was hundreds of customers in the first year of operation, with over 95% of them generated through the Internet.
As part of your SEO campaign, Boston CS will continuously obtain inbound links to your site. We’ll seek out relevant high pagerank sites that will give authority to your site and improve your search engine results for particular keywords.
Article writing & press releases
Boston CS utilizes a top notch group of local freelance writers for this service. You might know them as the grammar police, in reality this team just loves to read and write. As part of this service, Boson CS will strategically develop relevant content that will funnel traffic and authority to your site.